Creating a Playbook

Build a new playbook from scratch or from a template — define steps, questions, and data fields.

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Create a Playbook

A playbook is the AI script that activates during a call. It defines what questions to ask, what data to capture, and what guidance to show your staff at each stage of the conversation.

Start from a Template

The fastest way to get a playbook live. Navigate to Playbooks → New Playbook → Browse Templates. Templates available include:

  • New Customer Intake
  • Service / Repair Appointment Booking
  • Emergency Dispatch
  • Insurance FNOL (First Notice of Loss)
  • Estimate Request
  • Follow-Up Call
  • Complaint Resolution
  • Referral Intake

Select a template, rename it, and customize it for your business. All templates can be fully edited.

Build from Scratch

  1. Click Playbooks → New Playbook → Blank.
  2. Name the playbook (e.g., "HVAC Emergency — After Hours").
  3. Add a Trigger — the phrase or call condition that activates this playbook.
  4. Add Steps — each step has a prompt shown to staff, optional field(s) to fill, and branching logic for different answers.
  5. Configure the Wrap-Up Template — what gets summarized and pushed to your CRM.
  6. Click Publish.

Playbook Steps

Each step can include:

  • Question — Text shown to staff to read or ask the customer.
  • Field — A text input, dropdown, checkbox, or date picker to capture a specific data point (address, job type, urgency level, etc.).
  • Guidance Note — An internal note visible only to staff (e.g., "Do not quote a price until you confirm the service address").
  • Branch — Route to a different step based on the customer's answer or a field value.

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