Cookie Policy

This Cookie Policy explains how adaptlive uses cookies, pixels, scripts, local storage, session storage, and similar technologies on adaptlive.app, my.adaptlive.app, customer workspaces, support tools, and related pages.

Cookies and browser storage help us keep users signed in, route users to the correct workspace, remember preferences, secure the service, measure reliability, understand site usage, and, with consent, measure marketing performance.

Essential storage is required for authentication, workspace routing, security, fraud prevention, load balancing, consent records, and basic site operation. Essential storage cannot be disabled through the preference center because adaptlive will not work correctly without it.

Functional storage remembers choices such as theme, support chat continuity, dismissed notices, and product preferences.

Performance and analytics storage helps us measure page performance, product usage, reliability, errors, referral sources, and aggregate engagement.

Marketing storage helps measure campaigns, conversions, and advertising performance and may support ad personalization when enabled.

Google Tag Manager (when configured) is loaded with Google Consent Mode v2. By default, analytics_storage, ad_storage, ad_user_data, and ad_personalization are denied.

Analytics consent grants analytics_storage. Marketing consent grants ad_storage, ad_user_data, and ad_personalization. Security storage remains enabled for security-related use.

adaptlive does not include the Google Tag Manager noscript iframe because it cannot read or honor saved browser consent preferences when JavaScript is disabled.

__session, __clerk_db_jwt, __client_uat (Clerk): essential. Keeps authenticated adaptlive sessions signed in and routes users to the right workspace. Duration: Session or configured account duration.

_vercel_sso_nonce: essential. Supports protected Vercel preview access during testing. Duration: Short-lived session.

al_consent: essential. Mirrors stored cookie/tracking preferences in a cookie so server-rendered pages can read consent state. Duration: 1 year, or until preferences are changed.

adaptlive_consent_preferences: essential. Stores cookie and tracking preferences in browser local storage. Duration: Until preferences are changed or browser storage is cleared.

theme: functional. Remembers light or dark appearance preferences. Duration: Until changed or browser storage is cleared.

adaptlive_chat_visitor_id, adaptlive_chat_conversation_id: functional. Keeps the marketing-site support / sales chat connected to the same visitor conversation across pages. Duration: Until the conversation is cleared or browser storage is cleared.

_ga, _ga_<container-id>, _gid, _gat, _gac_<property-id>: analytics. Google Analytics cookies used to distinguish visitors, measure sessions, throttle requests, and connect campaign attribution when analytics consent is granted. Duration: Commonly up to 2 years for _ga, 24 hours for _gid, and 1 minute for _gat; Google-controlled durations may vary by configuration.

Google Tag Manager script load: analytics. Loads Google Tag Manager after analytics or marketing consent so approved analytics or advertising tags can run with Google Consent Mode. Duration: Script load only; tags inside the container may set their own cookies.

_gcl_*, IDE, test_cookie: marketing. Google advertising and conversion cookies used only if marketing consent is granted and matching tags are configured in Google Tag Manager. Duration: Provider controlled; Google Ads cookies commonly range from minutes to months depending on the cookie and tag configuration.

Vercel Analytics / Speed Insights identifiers: analytics. Measures aggregate page usage, performance, and reliability. Duration: Provider controlled; typically short to medium term.

Sentry diagnostics identifiers: analytics. Connects errors and performance traces for troubleshooting. Duration: Provider controlled; typically short to medium term.

Advertising or conversion pixels: marketing. Measures campaigns if adaptlive enables marketing pixels. Duration: Provider controlled.

You can open the cookie preference center from the footer or the legal center and update optional categories at any time.

Rejecting or later disabling optional categories may prevent related scripts from loading and may clear or stop using related cookies or browser storage where practical.

You can also use browser controls to delete or block cookies. Blocking essential cookies may prevent login, workspace routing, support flows, consent storage, or product functionality from working correctly.

Some browsers send Do Not Track or global privacy signals. Because there is not one consistent legal or technical standard for all signals, adaptlive honors choices through its cookie preference center and any legally required opt-out mechanism made available in the product.

If you believe a signal should have been honored differently, contact privacy@adaptlive.app with your browser, region, and the page where the issue occurred.

We may update this Cookie Policy when we add or remove cookies, tags, service providers, or consent categories. The cookie inventory reflects the current product configuration maintained in adaptlive.